Ashbridge's Bay Yacht Club (ABYC) runs more than 40 sailing and racing programs for children and adults.
I developed a comprehensive design strategy for all branches that has a cohesive look across events, print, social and digital channels.
LEAP Sailing
ABYC launched a new organization to meet the needs of girls and women in sailing. LEAP Sailing's branding works with ABYC's master brand for a cohesive look.
Assets: social and PowerPoint templates, and brand guidelines
Junior Sailing School
Assets: apparel, social posts, print, and digital
