Lauren Elle Stephens

Jamieson Back to School

Jamieson Essentials

Building on the success of the Essentials lineup, I created an energetic look for their new protein powder; vibrant greens swirl behind the flavour ingredients, which surf on the moving shake.

I took advantage of the tub’s size to include shake recipes supported by photography and icons. The design was then adapted to sample pouches, in-store displays and socials.

Jamieson Beauty Line

I designed high-end packaging for Jamieson’s new beauty line that would be out-of-section. A Soft Touch coating was applied for a velvety texture with silver foil accents. The design was rolled out onto new SKUs and in-store displays in the cosmetic sections in Food, Drug and Mass retailers.

Jamieson Concept Testing

For concept testing, I had designed a variety of packaging for Jamieson and our white label clients.

Jamieson + Vitamin Angels

The not-for-profit Vitamin Angels teamed up with its first major Canadian partner, Jamieson Vitamins, on a program to help 500,000 children who are affected by a lack of micronutrients that can lead to disease and life-threatening illnesses.

Assets: PowerPoint template, sell sheets, website banners, social posts, in-store displays and on-pack communications.